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TOP STORIES OF THE WEEK
PUBLISHING INDUSTRY NEWS
Random House to Acquire Prima Communications
Prima Communications, Inc., a publisher of video and computer game strategy guides, has agreed to be acquired by publisher Random House, Inc. Prima also publishes several lifestyle and health book programs and technology and computer application titles for professionals and consumers. The purchase was announced by Peter Olson, Chairman and Chief Executive Officer, Random House, Inc., and Ben Dominitz, Founder, Chairman, and Chief Executive Officer, Prima Communications, Inc. Prima’s international operations in the United Kingdom, Germany, and France are also being acquired by Random House, Inc.
Prima Communications publishes some 300 new books annually in trade paperback and hardcover formats and maintains an active backlist of 700 titles. The purchase is expected to be finalized within the next few weeks.
April Shower and May Flowers Writers Contest
Send the Guardian a text message poem from your mobile phone and help pick our contest winner - it could even be you. Victor Keegan explains how the April competition will work. Click Here
Clinton Catches Heat Over Book Deal
Sen.-elect Hillary Rodham Clinton (D-N.Y.) is pushing to close an unprecedented book deal expected to be worth at least $8 million. more
Writers' Rights on Net All Right
by Steve Kettmann for WIRED.com
Journalist David Wallis has created an online syndication service called Featurewell.com that could help redefine how people organize for their rights via the Web.
more
St. Martin's and HarperCollins Post Banner Years
Sales are up at the News Corp.- and Holtzbrinck-owned houses, thanks to plain old books. Farrin Jacobs at Inside.com reports. more
eBook Controversy: Will the trend catch on? By Cynthia Flash for NewsFactor
Stephen King pulled his latest e-book as people declined to pay for the serialized novel. more
 REPORTER OPINION / AUTHOR INSIGHTS
WHY NEW TECHNOLOGY EFFORTS ACCELERATES eBOOK PUBLISHING
by Dan Poynter, eBooks Publishing consultant
eBooks & pBooks: Publishers Find a New Model
Authors and publishers are discovering an innovative way to write, produce
and promote their books and the new way is faster, easier and cheaper. New
software accelerates typesetting, new machines automate printing and the
Internet streamlines promotion. These technological improvements have spawned
a fresh way to look at book publishing. The New Book Model covers all the
bases and is a refreshingly innovative route for anyone with a manuscript.
Today, books are written in page-layout format instead of double-spaced
courier typeface. Then the pages are converted into Adobe Acrobat (PDF)
format for printing and conversion.
Just 500 books are printed using computer-driven high-speed laser printers.
The softcover and hardcover books are indistinguishable from traditional
ink-printed books. Prices are just slightly higher, per unit, but the
quantity (and invoice) is much lower.
PDF and LIT files are generated for reading on eBook readers such as the
Pocket PC.
Then finished books are sent to two or three selected agents, a few more are
sent to publishers with a track records for that type of book, 3-400 are sent
for review to genre-specific magazines, four or five are sent to specialized
book clubs, about ten are sent to foreign publishers suggesting translation
and a handful are sent to opinion molders in the author's field.
If an agent or publisher comes in with a good offer, the author sells out. If
not, all the bases are covered: the book is out for review and the orders are
starting to come in.
Most of the book promotion is done via email; the author's web site replaces
brochures. The media kit is replaced by a Press Room on the web site. For an
example, click here
or see
http://parapublishing.com/getpage.cfm?file=pressroom/pressroom.html. Avoiding
printing and postage reduces promotion costs tremendously.
So, the New Book Model is a way to conserve time, inventory space and money
while testing the market. More books are not printed until after they are
sold. It is no longer necessary to tie up a lot of money and inventory in
printed books. For more information, see the New Book Model at Dan Poynter's
web site: http://ParaPublishing.com go now
email at DanPoynter@ParaPublishing.com
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