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ADS MEDIA SOLUTIONS INTRODUCES CABLE XTEND CROSS-CHANNEL INVENTORY MANAGEMENT SYSTEM

Ads Media Solutions.com a division of AdOutlet, announced today the launch of its newest internal sales solution, Cable Xtend: a cable television "cross-channel spot" management system designed to improve the ease and efficiency in which internal marketing departments allocate multiple channel commercial time.

Cable Xtend is based on AdOutlet's patent pending Advertising Distribution System ("ADS"'). It allows marketing and advertising sales personnel of multi-system operators ("MSO's) to efficiently manage the placement of internal advertising and marketing promotions within their hosted cable television networks.

While local cable systems sell a large portion of advertising inventory to third-party advertisers, they also maintain a percentage of this inventory for internal cross-channel promotion and product marketing. Cable Xtend helps marketing and advertising sales personnel manage and administer this inventory across dozens of cable systems in a cost effective, expeditious manner.

"ADS Media Solutions has responded directly to the needs of the cable industry by allowing marketing and advertising sales personnel to automate, search and allocate inventory across multiple networks and multiple systems. Our Cable Xtend product automates the laborious task of allocating cable cross channel inventory," says Alan Masarek, Chief Executive Officer of AdOutlet, parent company to ADS Media Solutions.

Using AdOutlet's Advertising Distribution System ("ADS"), ADS Media Solutions provides the only media technology available that offers integrated electronic commerce and inventory management solutions required for the media industry. The ADS technology provides multi-media, multi-station, and cable MSO's with the tools to create sophisticated internal media inventory management systems and private branded exchanges for a fraction of the cost and time to build one on their own. This digital system creates target-specific searches that identify available inventory and generate a tailor-made result directly to your computer. Users have greater control, access, and levels of service that are needed to facilitate decision making at today's faster pace. To learn more about the ADS platform today, visit www.adsmediasolutions.com
Contact: Lauren Goodman Jericho Communications (212) 645-6900 ext. 116 email: laureng@jerichopr.com


Pegasus Communications and MetaTV Will Develop First Interactive TV Portal for Satellite Subscribers via NewsEdge Corporation - Individual.com
Pegasus Communications Corporation, (Nasdaq: PGTV), America's third largest digital broadcast satellite (DBS) provider, and MetaTV, the first global provider of broadband portals and applications for interactive television (iTV), today announced that they have signed a strategic agreement to develop the first portal designed specifically to deliver iTV and TV-centric internet services to satellite subscribers in underserved areas. Under the terms of the agreement, MetaTV will design, develop, maintain and host an iTV portal for Pegasus that leverages the MetaTV Universal Portal(TM) Platform.

MetaTV's website at: www.MetaTV.com
SOURCE Pegasus Communications Corporation

CONTACT: Mary Shank Rockman of msr.comm for MetaTV 415-447-6115, or e-mail, mary@msrdotcomm.com; or Yolanda Robins of Pegasus Communications Corporation, 610-934-7000, or e-mail, yrobins@pgtv.com
Web site: www.pgtv.com ----------------------------------------------------